Job description
Digital Marketing Specialist
New York, NY (Hybrid)
$80,000-$105,000 salary range
**Interviewing Immediately**
My client is seeking a dynamic individual who is invested in their professional growth and commitment to their clients. The ideal candidate will also have prior experience working in a law firm working for Fortune 500 Companies. Responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities:
- Maneuver firm's digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Contribute to the firm's social media management and strategy, including coming up with ideas for new channels and platforms, increasing interaction, and making sure that material is distributed on the appropriate channels. oversee the firm's sponsored social media strategy, including making recommendations for ways to improve ROI and efficiency
- Responsible for tracking and analyzing existing marketing campaigns, determining the return on investment for important clients, and applying what is learned to new campaigns and activities;
- Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use;
- Based on the analysis of communications metrics, develop and put into practice communications strategies, and offer clients content depending on their actions;
Ideal Experience:
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word)
- Experience with Adobe PDF Creator; and HTML+ Website technologies
- Managing social media, including LinkedIn, Twitter, and Facebook and executing email campaign
- Strong written, verbal and collaboration skills
- Bachelor's degree (preferred);
- 5 years working in a corporate communications/professional services/digital marketing environment;
- 5 years of coordinating and creating content for corporate intranets and websites.
Benefits:
- Medical, Dental, Vision, Long Term Care Benefits, Family Support-Paid Parental Leave, Online Tutoring, Dependent coverage, Pet Coverage
- Voluntary 401k plan and profit sharing
- Generous PTO program
- Wellness programs (Employee Assistance Program, mental health and well-being events)
- Anniversary Bonus Program
- Professional Development Programs
- Transportation Allowance and Commuter Benefits
- Auto/Home/Legal Insurance
- Employee discounts
For more information about ITECCO and the opportunities we have to offer follow us on Twitter @ITECCOrec
ITECCO Ltd is acting as an Employment Agency in relation to this vacancy.
